Tuned In

The TIME 100, The Tuned In Seven or Eight

If my employer is going to go through the trouble of creating an enormous promotional franchise like the TIME 100, I’ll be damned if I’m not going to get at least a blog post out of it. 

The list is up. I should say up front that I had little to do with choosing it, other than throwing in my picks for the massive initial list of candidates that the editors started out with. From there the list goes to meetings, smaller sub-meetings, the Trilateral Commission, etc., and finally we end up with 100 names. Or so. 

Of this year’s group, a handful come from the world of TV and media, depending how you define it—including Tina Fey, the ladies of The View, Jay Leno, Zac Efron, Tavis Smiley, as well as perennial 100er Oprah Winfrey, financial guru Suze Orman, Bravo chief Lauren Zalaznick and radio socialist-spotter Rush Limbaugh.

The list—like the TIME Person of the Year—is meant to recognize influence, not necessarily approval. As I said, it is ultimately my bosses’ list, and I do not have enough drinks in me to tell you which picks I do and do not agree with. (I will say that, under the influence of the Tuned In Jrs., I lobbied early for Diary of a Wimpy Kid author Jeff Kinney.) But you are under no such restriction (either regarding the criticism or the drinking before noon). So have at it. And are there any influential folks from TV in particular you’d have added?

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  • crystalsuelindell

    How is Hannah Montana/Miley Cyrus not on this list?

  • joethefinancier

    Full Disclosure: I haven’t made it past the first 10 of the Time 100.

    If Jon Stewart, Steven Colbert, Matt Stone and Trey Parker aren’t on the Time 100, then it may be worth re-examining the criteria of the Time 100.

    Also, personally speaking, I would add Ron Moore and David Eick to this year’s list, but that’s because I’m a BSG freak and think they did something really special with the reimagining of the show.

  • http://tv-eh.com Diane

    Lists like that make my head explode because they seem so arbitrary and designed to create dissent (and therefore page views, etc.), but I did have a tiny conniption when I saw Jon Favreau under Scientists and Thinkers … until I realized it was the *other* Jon Favreau.

  • plukasiak

    zac efron?
    _
    efron’s most significant influence is the ability to sell magazines — which, one supposes, may be the point of including him on the Time list. But other than his appeal to a relatively small demographic (High School Musical 3 grossed under $100 million, and came in 30th in terms of 2008s domestic box office), Efron isn’t terribly influential (and someone needs to explain to either Efron or Time that Leonardo DiCaprio was a highly respected young actor well before he became a “hearththrob” thanx to Titanic. )

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