Tuned In

O, Jay: Obama to Appear on Tonight Show

When you’ve got a book to plug or a movie to shill, you go on the Tonight Show. Also, it appears, if you’ve got legislation to move, and economic plan to sell, and an electorate that needs a pep talk. Thus Barack Obama will take the unusual step of going on with Jay Leno as a sitting President Thursday night. Considering the communications challenges the Administration faces, it makes sense that they would expand the venues for getting their message out, and Leno, while he doesn’t draw the audience a prime-time speech would, does still represent a gateway to the broad American middle any President wants to reach. It’ll be an interesting challenge in terms of setting the tone—for both the host and the guest.

Related Topics: politics, Uncategorized
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  • mcr57

    Policy debates aside… this administration understands the importance of communication. (It’s particularly striking given how lousy the Bush administration was at communicating.)

    This week we have Bernacke on “60 Minutes” and Obama on Leno. It’s smart to reach outside the standard political press coverage to promote your agenda.

  • hotbbq

    What is the precedence for a sitting President on a late night show like the Tonight Show?

  • middlegirl

    I think it’s great that Obama is a creative communicator. Glad that he’s going to miss that stupid Gridiron press dinner. Smart move,that.

  • http://www.grideffect.com/scifi-channel-latest-victim-of-willful-illiteracy/ Grid Effect » Blog Archive » SciFi Channel Latest Victim of Willful Illiteracy

    [...] Obama is going to make an appearance on Leno this Thursday, because there’s absolutely nothing wrong with the country right now so why not spend hours out of your day making an appearance on a late night talk show? I don’t want to get too preachy about any of this because in the scheme of things is pretty inconsequential, but Leno? Really? I mean, at least do it right and go on Letterman. Shit, he went to bat for you by hammering McCain about…I can’t remember what. But I’m sure it was important. [...]

  • http://www.christandpopculture.com/asides/sigh-oh-obama/ Sigh. Oh, Obama. | Christ and Pop Culture

    [...] you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!Obama’s going to be on the Tonight Show Thursday. Is this a sign that he’s desperate to appeal to a certain faction of America, or simply [...]

  • http://hooplanow.com/blog/2009/03/16/barack-obama-set-to-appear-on-tonight-show/ Barack Obama Set To Appear On Tonight Show | HooplaNow.com

    [...] Obama will appear with Jay Leno on The Tonight Show this Thursday.  Time theorizes that Obama will go on the show to try to sell his economic stimulus plan to the country [...]

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