Problem one: Your network has the Super Bowl in a year in which the economy is whimpering in the fetal position, and it’s getting hard to sell ads. Problem two: nobody is watching your primetime lineup. Double disaster? Or two great tastes that taste great together?
NBC is hoping for the latter, intending, according to Advertising Age (h/t TVTattle) to use the Bowl to “reintroduce” viewers to its beleaguered shows. To which viewers are likely to say, “Um, no, it’s OK really, we’ve already met,” but hey, you’ve got to try it.
In other NBC-Super Bowl news, Jack Black has been named to appear in the post-game episode of The Office. Clearly to lend the show some restraint and comic realism.