Tuned In

Biz News: TV Thriving, Also Screwed

Two news items, both from the Hollywood Reporter: 

* Despite widespread news of a decline in broadcast ratings, a Nielsen study finds people using their TVs more than ever. Using them for what? As attractive planters? Doorstops? No: they’re watching cable and—heed Tim Kring—using their DVRs more and more often. 

* That said, the possibility of an actors’ strike next year threatens to deliver broadcast TV another punch in the gut. Emphasis on broadcast TV; as THR notes, cable scripted shows are largely not Screen Actors Guild-covered, and of course reality TV is not affected. Paging the American Gladiators! I still believe—without being privy to any inside information—that a strike is unlikely on the grounds of it being absolutely freaking nuts in the present economic climate. Then again, the writers’ strike taught me not to trust too much in anyone’s rationality, and action by the actors is at least sounding, if not likely, at least less unlikely.

Related Topics: Business News, strike watch, TV Ratings, TV Ratings
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  • http://www.simonvinkenoog.nl/beeld/Yogi%20-%20Annelies%20Rigter.jpg yogi

    Truth be told, I think I participated in that survey. Nielson contacted me several weeks ago and “paid” me two bucks to take some survey that seemed similar to that article’s findings. Further truth to be told, they are having me keep a “TV log” this week (from last Thurs. to this Wed.) becaue apparently the views of a white male ages 18-49 aren’t represented enough. I’m just sad they selected this week since I can’t show Lost the love it deserves.

  • mcmagnus

    Does anyone know if and how DVR is good for television? Do advertisers take DVR numbers into account when planning to spend money for a certain show?

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