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Nonprofit Press Release Theater: PTC Decrees Pepsi Naughty, Coke Nice

“Decency” watchdog group the Parents Television Council today issued its “best and worst advertiser” lists, honoring and castigating the advertisers who advertise on what it judges the most and least family-friendly shows, respectively. The lists after the jump: 

BEST

1. Coca-Cola

2. The Clorox Company

3. Century 21 Real Estate LLC

4. H&R Block, Inc.

5. Ferrero S.p.A. (U.S.A.)

6. CVS Caremark Corporation

7. Whirlpool Corporation

8. The Hershey Company

9. State Farm Mutual Automobile Insurance Co.

10. Hewlett-Packard Company

 

WORST

1. General Motors Corporation

2. Nissan North America, Inc.

3. L’Oreal USA, Inc.

4. Pepsi-Cola North America

5. GlaxoSmithKline Holdings (Americas) Inc.
[Brands include: Beano, Lowerthepain.com, Os-Cal, Nicoderm, Sensodyne,
Valtrex, Advair, Aquafresh, and Myalli.com]

6. Reckitt Benckiser, Inc.
[Brand: Delsym]

7. Target Corporation

8. Kohl’s Corporation

9. Verizon Communications, Inc.

10. Toyota Motor North America

Personally I don’t look to the PTC—or anyone else—to determine what’s friendly to my family, but better this than lobbying the FCC to meddle in the content. 

Related Topics: Corporate Press Release Theater
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  • http://www.simonvinkenoog.nl/beeld/Yogi%20-%20Annelies%20Rigter.jpg yogi

    “…but better this than lobbying the FCC to meddle in the content.”
    -
    Who says they’re not? On their website at the top they have a link “File an FCC Complaint”. I do enjoy (at least for me) that most of their links to Green Shows, Red Show, etc. lead to an HTTP 500 error page.

  • James Poniewozik

    @Yogi: Yes, I mean, I prefer their encouraging people to vote with their remotes or their dollars to their attempts to get the FCC to enforce their morals.

  • nickelking

    Personally this list makes me want to buy pepsi from target on my way to switch to verizon.

  • oderal

    Maybe I can see why people are against bailing out General Motors Corporation hehehe

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