Tuned In

Yes We Can Change (Our Marketing)

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Every cable news network and TV news division must be wondering how best to stoke viewership now that the election derby is over. A new ad on MSNBC just now sounds a note of Obamopportunism: 

Visuals: The White House… a baby holding an American flag… windmills… a young boy holding a flag… Obama speaking at Grant Park and joined by his family… the MSNBC anchor/host team.

Voiceover [to stirring music]: “Presidents have the power to change lives. To change course. To change America. [Obama speech: "At this defining moment, change has come to America!"] As a new president prepares to lead, watch MSNBC and experience the power of change.”

Ew. I think I’ll experience the power of changing channels now.