Here’s a little work-alternative for you this morning. As we’ve seen this week, two big themes of the upfronts have been (1) primetime network viewers are disappearing and (2) many of them are watching shows recorded on DVRs or online, often skipping ads in the process.
So I thought we’d do a little volunteer market-research exercise. How, and how late, do you watch the shows that you watch? Here’s my list (partial, not complete), for illustration:
Watch live: Um, almost nothing. Some sports (and I hardly watch sports), maybe the American Idol finale.
Watch the same night, but delayed enough to skip the ads: Lost, The Office, 30 Rock, How I Met Your Mother
Watch within a night or two: Survivor, Battlestar Galactica, Top Chef, The Colbert Report
Pile up on my TiVo and watch eventually: South Park, Aqua Teen Hunger Force, Reaper, Gossip Girl, The Simpsons
Download and watch on the subway: The Hills, Terminator: The Sarah Connor Chronicles, miscellaneous others
TiNo (Tim Goodman’s coinage for recording but pretty much never watching): Grey’s Anatomy, House, Hell’s Kitchen, Desperate Housewives, sundry other shows whose season passes I’ve forgotten to cancel