Remember Tuned In’s lengthy whine the other day about massively packaged TV-network mailings? We get results!
BRAVO IS COMPLETELY GREEN WITH EMMY®
Network Offers On-Air And Online Screenings That Include Friday Viewing Marathons And Downloads On BravoTV.com/Emmy
NEW YORK – May 8, 2008 – Bravo is completely Green with Emmy – as the network announced today that its upcoming Emmy® “For Your Consideration” campaign is going green. Replacing the non-eco friendly award mailers, the network will make their series and specials solely available for download online at http://www.BravoTV.com/Emmy and will offer screenings on-air – including 214 programming hours on-air across all day parts, where voting members will have the opportunity to view Emmy entries throughout the day beginning May 7 until the Emmy nominees are announced in July. The announcement was made by Frances Berwick, Executive Vice President and General Manager, Bravo Media.
“During Emmy season, every network comes up with new and innovative ways to reach NATAS’ voting membership through their mailers, but after award season, this impressive packaging ends up in landfills across the country,” said Berwick. “We hope the Academy’s members will support Bravo this year as we minimize our carbon footprint by delivering our screenings online and on-air.”
So what do you say, Emmy voters? Are you going to give Top Chef a statuette this year? Or do you hate Mother Earth?