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Corporate Press Release Theater: NBC to Pummel Own Dignity in Steel Cage

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This one speaks for itself:

NBC TO PREMIERE NEW ADRENALINE-FILLED MIXED MARTIAL ARTS CAGE FIGHT SERIES ‘STRIKEFORCE ON NBC’ APRIL 12

BURBANK — March 27, 2008 — In a major step for the fastest-growing sport around the globe, NBC has partnered with world championship promotion company Strikeforce to be the first to premiere a weekly mixed martial arts cage fight series on broadcast television. “Strikeforce on NBC” will premiere the night of April 12 from 2-2:30 a.m. ET on NBC.

The announcement was made by Jerry Petry, Executive Vice President, NBC Universal Television.

“Mixed martial arts has exploded onto the sports scene. Its athletes are tremendous competitors and the sport is one of the fastest growing in the world,” said Petry. “As a leader in this arena, Strikeforce will be able to deliver some of the finest and most intense action ever seen on broadcast TV.”

“It’s truly an honor to have the opportunity to bring the Strikeforce mixed martial arts product to one of the longest-standing and most well-respected national television platforms,” said Strikeforce Chief Executive Officer Scott Coker.

In other news, the official Vegas line for the series pickup of “Ow! My Balls!” has been moved up to two weeks from now.

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