Tuned In

Mad Men Watch: A Girl's Best Friend

SPOILER ALERT: Before you read this post, plug in your TV–and whatever other appliances you need–and watch Mad Men.

peggy_bed.jpg
AMC

Things to go and people to do today, so I’ll keep the Watch brief. First: had Peggy gradually been adding the prosthetic pounds in earlier episodes and I just missed it? (There were references to her weight, sure, but there were from the beginning.) Was anyone as distracted by her makeup as I was? Girl looked like Sherman Klump.

Once you got past the latex distractions, though, an excellent night for Elisabeth Moss, showing Peggy growing into her job. (Oh, come on! Like I was just supposed to leave that one lying there?) Peggy is thrown the task of pitching the, ahem, weight-loss belt not just because she’s chunky–though it doesn’t escape comment–but also because she’s good, and she shows her newfound confidence from the second she takes the assignment. (“Am I allowed to change the name?” “Yes.” “Thank you.”) And while her fight with her blind date was a little too subtext-on-the-surface (“Those people in Manhattan? They are better than us. Because they want things they haven’t seen”), it did show what Peggy’s trying to escape, while also allowing her date to call her out on her condescension.

The storyline could have been played for sentiment (i.e., Peggy having to confront her weight problem and the way she’s viewed for it) or for rah-rah empowerment (i.e., Peggy finds her ticket out of the outer boroughs and the secretarial pool, plus a new man-free electric friend for an added touch of protofeminist girl power). Instead, it’s a little of both. In the end, she has a triumph–more money, more respect, a possible way to succeed as a woman at Sterling Cooper without lying down–and yet, when she goes home to “celebrate” with the Rejuvenator, it’s an open question how celebratory she’s feeling. (I’d love to hear how you took that last scene.)

Nice parallel, meanwhile, with the storyline of Betty, who finds her own “rejuvenation” with an overly agitated washing machine and a fantasy about an air-conditioner salesman. (Who, in one of the more apt ironies of this irony-heavy show, offers her the chance to “live in frozen comfort.” Frozen comfort? She’s soaking in it!)

As for Don’s intersecting work and personal stories, the show seems to be setting up some dramatics with two episodes to go, with Pete picking up the Big Box of Suicide Don’s brother mailed to the newly minted partner’s office. What’s in it, and what will Pete get for it? And what does a Rejuvenator retail for, anyway?

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  • Keith

    Three installments of $19.95 plus shipping and handling. Act now and we’ll send you a second Rejuvenator absolutely free. But wait, there’s more. We’ll unload….I mean send you a set of Ginsu steak knives too.

  • Glenn

    They’d been gradually adding padding, and characters had been making snide comments, over the past few weeks about Peggy’s weight.

    But she really looked like Weird Al in the I’m Fat video last night, didn’t she?

  • http://InfiniteRegress.tv Paul Levinson

    A good name for this episode would have been Good Vibrations … http://paullevinson.blogspot.com/2007/10/mad-men-11-heat.html

  • Jon88

    I was so engrossed, I wasn’t watching the captioning. At least, not until it completely fell apart. Jane for Jayne Mansfield, no biggie. But it went off the rails when Peggy’s date was given his Wrangle (Rheingold) beer, followed quickly by references to Boluva and Utts (Bulova, Utz), and later, copyrighter (copywriter, as ironic as last week’s add for ad) and my favorite, Ine Rande (Ayn Rand).

  • http://stevethepenguin.blogspot.com Bianca Reagan

    I was distracted too. But I love Peggy. Also, Betty should have had sex with the air conditioner guy. He was cute and pretty nice.

  • Rhys

    My girlfriend noticed she was gaining weight, I didn’t. Although there was the scene where she ripped her dress and had to wear the sweater around her waste, which was clearly an indication that she was outgrowing her clothes.

    The scenes from next week make it look like Pete is obsessively pouring through Don’s box of pictures. I almost think he is going to become more fixated on Don and how Don is the man he wishes he could be. I don’t think they will go the cliche route of him blackmailing Don or something along that route. While Don is ashamed of his past, it’s not actually anything that could destroy his future.

  • patrice

    Yes, Peggy is now like Fat Bastard in tweed. It has been a gradual build over the past few episodes, but this one was just ridiculous, like she is on a steady diet of Ding Dongs and steroids. The make-up department just went out of control with that drawer full of prosthetic chins. Here’s the link to this week’s sarcastic ADD theater recap. The sexual fantasy scene with the a/c guy is priceless.
    http://www.unboundedition.com/content/view/2759/50/

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