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JPTV: My So-Called Job Edition

In the spirit of today’s theme–namely, that corporate America is all about getting the customers to do the work for you–let’s turn it over the mic to commenter C. Brown: James, how much tv do you watch in a day? I’m just curious is all. Because I think my job is just so tremendously fascinating, [...]

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We Are All David Letterman Now

Of all the things David Letterman has given us–the Top Ten list, Stupid Pet Tricks, the Alka-Seltzer suit–maybe the most influential is the mainstreaming of absurdist humor. Back when Letterman was working as a local weatherman in Indiana, it was a truly weird thing for a weathercaster to talk about “hailstones the size of canned [...]

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Too Few Commercials on TV? YouTube Has the Answer!

Speaking of Super Bowl ads, a few days ago in a post about big advertisers sitting the game out, a reader commented that the commercials have been less effective because the games are less interesting: Coaches challenges suck the life right out of a series. Players can’t celebrate naturally whenever they make a good play [...]

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Dead Tree Alert: Customer, Sell Thyself

It’s appropriate that I’ve spent the past couple days writing about a nontraditional form of advertising; this week in my Culture Complex column, I look at what’s been happening to a traditional form of advertising, the TV commercial. In the days of product placement, guerilla ads and TiVo, TV spots don’t have the pop-culture reach [...]