Tuned In

It Is Not the Fault of Your Receiver…

Television watching takes a lot out of a man, and even more so one so woefully unmanly as Tuned In. Which means it’s time for vacation. Between now and Labor Day, Tuned In will be ensconced at a remote tropical spa, dedicated to the purpose of rejuvenating TV critics. My eyes will be massaged and [...]

Tuned In

Reuters' Altered Photos: Overhyped? Dangerous? Both

When I saw the doctored Reuters photograph of smoke rising over Beirut, side by side with the unaltered version of the same scene, the first thing I thought was: which is supposed to be the scary one? If I saw either cloud of smoke rising from a bomb blast in my own city, I wouldn’t [...]

Tuned In

CRT TV, RIP; or, Why You May Soon Be Too Poor for Television

The era of the black monolith will soon be over. The New York Times reports that, with sales of flat-screen televisions taking over the share of all TVs sold much faster than expected, the day is coming when you cannot buy a good old-fashioned, cheap, back-breaking tube television for hernias or money. Some manufacturers have [...]

Tuned In

Fake People: So Much Better Than the Real Thing

Two items in the latest Advertising Age: 1. A study by EPoll Market Research finds that consumers respond more positively to fictional characters than to real people as commercial spokespeople. Among the most liked and trusted: McDreamy from Grey’s Anatomy, Karen Walker from Will & Grace and the penguins from Madagascar. 2. A $225 million [...]

Tuned In

MTV Too Old for Self

It had to happen eventually: MTV has aged out of the MTV demographic. The used-to-be-music channel hits the big 2-5 today, putting it outside the 12-to-24 age group that is its chief marketing draw for advertisers. A quarter century after the moon man planted that multicolored flag on its air, MTV could run for Congress [...]